Rule Breaker Bites: Breaking All the Rules!

When we think about snack time, there are many thoughts that cross out minds. And of those many thoughts, chickpea is probably not one of them. Yet, this company that started from a kitchen in Brooklyn is making yummy snacks from them. Talk about a Rule breaker!

And, that’s not all. People are actually going crazy over the snacks.

While there are several reasons why Rule Breaker Bites have had such amazing reviews, we think we know the secret. And, no it isn’t about the colorful and eye-catching packaging. Though we must say that it is totally awesome. It isn’t about the fact that this is a vegan snack either.

Rule Breaker Bites

More About Rule Breaker Bites

Yes, it is vegan. And plant-based. And lots of other really healthy and good stuff. But that’s not the only thing that makes Rule Breaker Bites so awesome. Rule Breaker is a healthy snack that people actually love.

And, that’s what’s so amazing about this product. See, there are lots of products out there claiming to be healthy, and whatnot. But, not many have the distinction of tasting nice. You’ve probably had some of those before and consoled yourself with the fact that they were at least, healthy.

But, with Rule Breaker Bites, you get healthy snacks that taste great. How awesome is that?

The Amazing Rule Breaker Flavors

So, Rule Breaker Bites comes in three flavors.

  • Birthday cake bites
  • Deep chocolate brownie bites
  • Chocolate chunk brownie bites

Rule Breaker Birthday Cake Bites

Now, the birthday cake bites are supposed to be like eating birthday cake, and we all know how yummy that is. Made with roasted chickpea flour, this flavor uses white chocolate chips and naturally colored rainbow sprinkles.

Rule Breaker brownies
Rule Breaker brownies

Deep Chocolate Brownie Bites

Again, the roasted chickpea flour is the main ingredient in this brownie. But this flavor uses chocolate chips. And, not just any type either, but vegan and fair trade.

Chocolate Chunk Brownie Bites

Amazingly, these brownie bites taste like chocolate chip cookies, probably because that’s what’s in them. But, there’s also a hint of butterscotch which just adds to the yum factor.

The Kickstarter Campaign

So, Rule Breaker snacks already have their lovely brownie snacks out in the market. But, they wanted to do something different, smaller bite-sized brownies. In order to make this happen, they launched a crowdfunding campaign on Kickstarter.

Interestingly, they hit their mark within two hours of launching. Their swag goodness (reserved for those who back their campaign) includes:

  • Rule breaker bites
  • Rule breaker Tees
  • Rule breaker caps
  • Rule breaker mugs
  • Rule breaker tattoo (yeah, you read that right)
Nancy Kalish of Rule Breaker Snacks
Nancy Kalish

What we Liked About this Product

We liked almost everything about Rule Breaker bites. Their packaging is awesome! It is clear that a lot of thought and care went into it. The product immediately catches the eye.

Also, we like the fact that it is truly healthy. It is certified gluten-free and is made from healthy ingredients. There’s the chickpea (really, who would have thought?), and then, there is no egg, butter or sugar.

Finally, we love that it is a woman-owned business (it has even been certified a woman-owned-business).

The Woman Behind the Rule Breaker Brand

Rule Breaker Bites (and Rule Breaker Snacks) were created by Nancy Kalish, a former health journalist. She is also a certified health coach and admits to having a sweet tooth. That might explain why these snacks are so delicious.

Rule breaker logo

Interestingly, she created these snacks because she could not find what she was looking for. Delicious tasting snacks that were also healthy. So, she went into her laboratory (read, kitchen) and decided to experiment with vegan brownies. Made with beans, no less.

And, though it took a year, she finally developed a recipe that was healthy and tasted awesome. She founded Rule Breaker Snacks in 2015 and has not looked back. You can find out more about the Rule Breaker Bites on

Name: Rule Breaker Bites
Industry: Food
Location: Brooklyn, NY

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